Your "Ground Game" matters... here's why:

You know... we can learn a lot about promotion from this cycle's politicians! It's been an unbelievable mix of personalities trying to get the spotlight -- searching for a way to get noticed in a crowded field!

No matter what your political views, it's pretty obvious that these politicos are on to something with their organizational approach to reach the local market. They find a way to keep their influencers walking, talking and selling the candidate's story in a masterful way!

So here's the obvious: media works better in combination. Start out with making some noise... then follow it up using your best supporters to pay off your message. Could it be a loyalty program? A free gift to try your services? A FaceBook post that invites your tribe in for a special limited time offer? A timely tweet to remind your followers that something is going on right now? There are many combinations with a pay off that will follow!

Maybe the easiest way to get noticed is to start with a sign in your window...

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#groundgame #mediamix